Our Work
Geely Group at 35:
From Humble Beginnings to Global Automotive Group
The Client: Geely – a global automotive group consisting of brands such as Volvo, Polestar and Lotus.
The Brief: Tell the full story of Geely’s remarkable rise: from refrigerator parts manufacturer to one of the world’s top automotive groups.
Our Approach: We spent many months researching Geely’s history, speaking to present and former employees and creating a bullet-proof script in conjunction with the company.
After identifying numerous locations which were key to the story and lining up a whole host of guests to help us tell it, we managed to shoot the entire film in just 5 days.
We tailored every aspect of post-production, from the graphics to the music, to help transport the viewer through the decades.
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